Chevy reaches out to thousands of urban young adults with Techneos^TM technology

VANCOUVER, Canada, December 1, 2003 - How does a marketing-driven company reach out to learn the lifestyle habits of thousands of young adults instantly? Just ask one of Canada's top marketers, Chevrolet. To accomplish this daunting task, Chevy - and their agency Cossette Communications Group - turned to Techneos Systems to provide a technology-driven field marketing solution for the Chev and the City marketing campaign. Techneos Systems is a recognized leader in mobile data collection solutions and survey software design. During October and November, street teams in Vancouver, Toronto, and Montreal hit the streets with Techneos software and the latest Palm ^TM handheld PDAs to collect insights from thousands of young adults aged 25 to 35, and to promote Chevy's new 2004 vehicle line up.

"The main objective of this campaign was to introduce the new Chevrolet to this core group of consumers, and to better understand how their lifestyle habits varied across the country," said Richard James, GM's Manager of Public Relations. "Techneos integrated cool-looking handheld PDAs, the Internet, and their powerful software, allowing us to effectively connect with young adults one-on-one. This strategy let us collect valuable consumer research directly from the streets, and turn around detailed marketing reports just within a matter of days," added James. "The research phase of the Chev and the City campaign exceeded our expectations, and we have Techneos to thank," added Kathleen Bourchier, Senior Counsel for Optimum Public Relations (Cossette's Public Relations division).

"Chevrolet is one of Canada's premier marketers and this innovative campaign exemplifies how our powerful and easy-to-use technology is being used to support large-scale marketing campaigns," added Maury Kask, Director of Marketing for Techneos. "Our software-driven technology enables companies to extend their customer relationship strategies out into the field where they can collect valuable consumer insights in a fraction of the time it normally takes," added Kask.

About Techneos Systems Inc.

Based in Vancouver, Canada, Techneos Systems Inc. is a leading provider of software-driven mobile data collection solutions with over 100 customers in 15 countries. Originally founded to provide technology-based solutions for the market research industry, the company's technology has since been adopted by market leaders in the hospitality and tourism, transportation, health care and education sectors. For more information, visit www.techneos.com

About Cossette Communications Group

Cossette Communication Group Inc. offers a full range of leading-edge communication services to clients of all sizes across North America, including some of the most prestigious brands in the world. A customer-driven organization built around highly specialized business units, Cossette also offers Convergent Communication ^TM, a unique working method that brings added value to the client by integrating various services offered by the Group, including strategic planning, advertising, media planning and buying, direct marketing, database management and sales promotion, public relations and alliance marketing, brand identity and graphic design, ethnic marketing, inter-business marketing, urban youth marketing, interactive technologies and research. Cossette has approximately 1,300 employees and main offices in Québec City, Montréal, Toronto, Vancouver, Halifax, Ottawa and New York.