Canadian Ski Council Partners with Techneos Systems for Annual Survey
VANCOUVER, Canada, December 17, 2003
The Canadian Ski Council has established a strategic alliance with the mobile data collection professionals at Techneos Systems.
The alliance will help produce the CSC's most extensive national report to date on the demographics, proficiency and consumer patterns in the Canadian ski and snowboard industry.
More than 50 ski areas across Canada are expected to participate in this annual survey, which is now in its ninth season.
"Techneos is the perfect partner for us," said Colin Chedore, President of the Canadian Ski Council. "Techneos has reliable and easy-to-use survey software and a powerful web-based platform that will allow us to significantly improve how we conduct this annual survey versus past years. Techneos is also adding their expertise by integrating handheld PDAs that will greatly enhance our ability to interact with skiers and snowboarders at the resorts on a one-to-one basis," added Chedore.
The Canadian Ski Council - Techneos alliance also includes a package of sponsorship rights that will see Techneos become an "Official Sponsor" of the Canadian Ski Council.
"The Canadian Ski Council is an innovative market-driven organization and a valuable resource for the Canadian Ski Industry," said Maury Kask, Director of Marketing for Techneos Systems. "Our pioneering software-driven technology will provide the research platform that will help the Canadian Ski Council continue to deliver superior value to the Industry," added Kask.
About Techneos Systems Inc.
Based in Vancouver, Canada, Techneos Systems Inc. is a leading provider of software-driven mobile data collection solutions with over 100 customers in 15 countries. Originally founded to provide technology-based solutions for the market research industry, the company's technology has since been adopted by market leaders in the hospitality and tourism, transportation, health care and education sectors. For more information, visit www.techneos.com
About The Canadian Ski Council
The mandate of the Canadian Ski Council is to increase participation in recreational snowboarding, alpine and cross-country skiing in Canada. To that end, the Council has identified four main areas of emphasis for its activities:
Marketing and Promotion
Communication and Cooperation
Research and Development
Advocacy
For more information on the Canadian Ski Council, please visit http://www.canadianskicouncil.org/.
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