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Techneos Entryware used for survey of FIFA U-20 World Cup Canada 2007
World Cup Soccer Gives Economy a Kick!
OTTAWA, Canada, October 24, 2007 - The economic impact assessment of the FIFA U-20 World Cup Canada 2007 was released today by the Canadian Sport Tourism Alliance. The tournament was conducted from June 30th to July 22nd in six Canadian cities, including Victoria, Burnaby, Edmonton, Toronto, Ottawa and Montreal.
The event contributed approximately $114 million to the GDP and generated an estimated $259.02 million in economic activity throughout the four host provinces. The combined total of the visitor expenditures, operational expenditures, and capital construction costs of the event totaled just over $108 million. These expenditures supported over $74 million in wages and salaries and approximately 1,700 jobs. The initial expenditure generated over $8.5 million in direct tax revenue, and when accounting for the re-spending of the initial expenditure through the economy (indirect and induced impacts), resulted in the event supporting more than $43 million in taxes at the federal, provincial and municipal levels.
The competition featured more than 750 athletes, coaches and officials and an additional 68,770 out of town spectators.
"The success of the FIFA U-20 World Cup Canada 2007 once again demonstrates Canada's capacity to host high quality international sport events," said the Honourable Diane Ablonczy, Secretary of State, Small Business and Tourism. "Hosting these events enhances tourism, economic development, investment in infrastructure and provides an opportunity to showcase Canada to the world."
"Our Canadian friends demonstrated that they have an incredible hunger for sport and an ever-growing enthusiasm for football - or soccer, as it is called in North America," said FIFA president Joseph S. Blatter. "Hosting the FIFA U-20 World Cup will no doubt continue to spur development of our sport across the nation, which is already reflected in the improving levels of players' technical skills as well as in wonderful new facilities such as Canada's National Soccer Stadium in Toronto."
"The FIFA U-20 World Cup Canada 2007 was a huge success across the country," said National Event Director Peter Montopoli. "The tournament's success is a real credit to the Canadian public that supported this event from coast to coast. Canadians really embraced this tournament and made it the huge event that we had envisioned."
"Sport tourism is about economic development - creating jobs and economic benefits for whole communities," said Rick Traer, CEO of the Canadian Sport Tourism Alliance. "The tournament dramatically impacted local and regional businesses in the host communities and also provided excellent ROI on the public sector's investment in the event through the taxes and employment figures generated in key sectors of our economy."
The FIFA U-20 World Cup Canada 2007 set a tournament record by attracting 1,192,168 spectators to the 52 matches. All six Canadian sites played a major part in setting the record. Toronto and Burnaby were sold out for the duration of the tournament, while Victoria and Ottawa both played to more than 95% capacity. In Montreal, the FIFA U-20 World Cup recorded the third-highest attendance for a quarterfinal match (46,252 fans on July 15th).
The tournament was also broadcast to more than 200 countries and territories around the world. In Canada alone, the Canadian Broadcast Corporation provided more than 110 broadcasts and 220 hours (live or tape delayed). Every game was also broadcast live via the internet on both CBC.ca and FIFA.com.
The event featured teams from 24 countries, including five teams from CONCACAF (North America, Central America, Caribbean), four teams from CONMEBOL (South America), six teams from UEFA (Europe), four teams from CAF (Africa), four teams from AFC (Asia), and one team from OFC (Oceania).
The Canadian Sport Tourism Alliance conducted the study in partnership with Canadian Heritage (Sport Canada), Canadian Soccer Association, FIFA U-20 World Cup Canada 2007 National Organizing Committee, City of Toronto, Economic Development Edmonton, Tourism Burnaby and Tourism Vancouver. To conduct the assessment, the CSTA used STEAM PRO (Sport Tourism Economic Assessment Model - Professional version), which measures the economic impact of a sport event on a community.
A total of 6,714 valid on-site surveys were conducted and collated at the game venues, providing the survey results with a confidence interval of +/- 1.5%, 19 times out of 20. The survey was conducted using the Techneos Entryware Pro System, which features the Entryware Designer software program for preparing the questionnaires as well as Entryware for Palm OS running on handheld PDA's for data collection.
A copy of the full report is available in on the website at:
http://www.canadiansporttourism.com/eng_cat.cfm?CatID=5
About CSTA
The Canadian Sport Tourism Alliance is a tourism industry led organization that promotes sport tourism as an economic development initiative at the community level. The CSTA services over 175 members across Canada, including approximately 95 municipalities, 55 national sport, multi-sport and major games organizations and variety of other national and provincial sport and tourism industry partners. Sport tourism is the fastest growing segment of the tourism industry with approximately $2.4 billion in annual spending.
Contact:
Rick Traer, CEO
Canadian Sport Tourism Alliance
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