Case studies
We've been able to achieve outstanding results with and for our clients over the last 15 years.
Consumer
When a CPG client wanted to better understand why, what and how their target market baked, they decided to use mobile market research to explore what kind of feedback they received when consumers responded on their own smartphones while actually baking. The results surprised us all.
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We helped Tourism Whistler capture visitors’ preferences, needs, mood and satisfaction during the Olympic games. They gathered timely information, consumer insights and detailed experience feedback.
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We helped a CPG client access timely and accurate data so that they could optimize their product positioning and target their sales strategy. Their reporting cycle has been enhanced, data entry errors eliminated and an increase in capturing feedback at the point of experience.
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Mobile Diary / Ethnography
We helped a CPG client access timely and accurate data so that they could optimize their product positioning and target their sales strategy. Their reporting cycle has been enhanced, data entry errors eliminated and an increase in capturing feedback at the point of experience.
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Mobile CAPI
We gave Synovate the tools to could conduct face-to-face interviews more effectively and to deliver results to their clients more efficiently. They use mobile survey software for a diverse range of projects: from sophisticated automotive research studies, to airport intercept surveys that obtain travel habits of recent fliers, to product tests with 100 people, to large scale loyalty studies that involve 80,000 interviews.
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Want to know what happens with mobile intercept studies at the Calgary Stampede?
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Mobile Surveys
Our client is a leading market research and consumer insight agency, part of The GfK Group, who provides information about CPG merchandising, audit and in-store training services, including Point of Sale (POS) compliance, to a variety of retail, business and technology clients. With growing stores to monitor, pressure on turnaround time, and high costs of double data entry and paper, we were called upon to deliver a robust, efficient solution.
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Another business client wanted to capture feedback at an event, and show the executives the results 20 minutes later.
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How did a theme park capture feedback from their travelling guests without intimidating them with clipboards, or suffering skipped questions and high data entry costs? They partnered with us, and brought down their average report time from 2 weeks to 3 days.
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What can you do when you want to study social issues on a large scale in areas that don't have reliable or consistent internet access? You can use mobile devices which will sync information when there is a connection present.
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Mobile Audit
We helped international brands gather validated data about store location and product positioning in low internet and regional areas. The client needed a way to gather validated information that could not be frauded, which could bring clarity to the supply chain and inform strategic decisions.
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Contact Techneos to discuss if mobile is right for your market research needs.


