How do people really use your product, service or brand? Do you really know when they experienced it, who else was there, and what media they were exposed to that day? Do you know what it looked like in their hand, home or office and how they felt about it?

People are willing to let you into their lives--all you have to do is ask.

Contextual feedback is the key. Our solutions allow you to prompt people with flexible alarms and reminders, as well as self-initiate their feedback. They can take a photo, record their voice, and even fill out grids, sliders and checkboxes. We can send all of this back to you in real-time so that you can learn as you go and even encourage compliance throughout the duration of your research study.

Use case

Mindshare knows media. Read our case study to learn how this global media agency helped Diagio, one of the world's largest premium beverage companies, to understand where and when consumers encounter media and how it influences their feelings and moods.

Techneos has purpose-built solutions for diary studies, allowing you to integrate:

• Customizable notifications and alarms which remind respondents when to take a survey
• Self-initiated surveys, scheduled and random prompts to support any study design
• Photo and audio (voice) capture, so that you can intimately detail the respondent experience
• Complex programming and skip logic, so that your survey design is not limited
• Randomization and rotation of questions and question groups to eliminate response order bias
• Wireless data transfer and date/time stamps for constant monitoring and compliance checking
• Lock-down options, to present a dedicated survey experience

Features overview:

• Intuitive visual survey builder
• Question types include: single choice, multiple choice, open numeric and text, sliding scale, date, time, grid, ranking, photo and audio capture, image display, signature capture and barcode input
• Complex logic and branching
• Sort, randomize, rotate and filter lists
• Text piping/substitution, custom user-defined variables and calculations
• SMS and email invitation system
• Robust roles-based access to manage projects, test surveys and access data
• Download data in popular formats such as SPSS, Excel, Card/Column, Access, ACSII, Fixed Field, XML, ASCRIBE and more
• Virtually unlimited language options for displaying survey 'question and answer' text--over 200 languages to choose from
• Mobile software available in 13 languages: Arabic, Chinese (Simplified--China), Chinese (Traditional--Hong Kong), English, French, German, Hindi, Italian, Japanese, Malay, Portuguese, Spanish and Thai

Platforms supported

Contact Techneos today to find out more.