How do people really use your product, service or brand? Do you really know when they experienced it, who else was there, and what media they were exposed to that day? Do you know what it looked like in their hand, home or office and how they felt about it?
People are willing to let you into their lives --- all you have to do is ask.
Contextual feedback is the key. Our solutions allow you to prompt people with flexible alarms and reminders, as well as self-initiate their feedback. They can take a photo, record their voice, and even fill out grids, sliders and checkboxes. All data collected is accessible in close to real-time so you can learn as you go and even encourage compliance throughout the duration of your research study.
Capture true essence of experience with insights that cannot be captured through other channels.
Mindshare knows media. Read our case study to learn how this global media agency helped Diagio, one of the world's largest premium beverage companies, to understand where and when consumers encounter media and how it influences their feelings and moods.
SODA is a purpose-built solution for diary studies, allowing you to integrate:
- Customizable notifications and alarms which remind respondents when to take a survey
- Self-initiated surveys, scheduled and random prompts to support any study design
- Photo, audio, and video capture, so that you can intimately detail the respondent experience
- Complex programming and skip logic, so that your survey design is not limited
- Randomization and rotation of questions and question groups to eliminate response order bias
- Date/time stamps for constant monitoring and compliance checking
- Lock-down options, to present a dedicated survey experience
- Intuitive visual survey builder
- Question types include: single/multiple choice, open numeric and text, sliding scale, date, time, grid, ranking, photo/audio/video capture, image display, barcode input, dynamic category list
- GPS capture and location viewer function
- Complex logic and branching
- Sort, randomize, rotate and filter lists
- Text piping/substitution, custom user-defined variables and calculations
- SMS and email invitation system
- Confirmit integration ability
- Robust roles-based access to manage projects, test surveys and access data
- Export data to Excel, Access, Card/Column, ACSII, Fixed Field, XML, ASCRIBE, SPSS and more
- Virtually unlimited language options for displaying survey 'question and answer' text--over 200 languages to choose from
- Mobile software available in 13 languages: Arabic, Chinese (Simplified-China), Chinese (Traditional-Hong Kong), English, French, German, Hindi, Italian, Japanese, Malay, Portuguese, Spanish and Thai
Contact Us today to find out more.