CASRO 2011 Presentation - Mobile Apps-Based Research
March 7, 2011
Thank you for your interest in our recent study with Knowledge Networks for a large consumer packaged goods client.
Consumers performed a task with a branded product and we were with them, via the app on their smartphones, asking them to share their thoughts, photographs and feelings on the experience in the moment. We presented the findings at CASRO's 2011 Online Research Conference in Vegas last week.
CASRO filmed Patricia Graham, Chief Strategy Officer of Knowledge Networks, and Sean Conry, Vice President of Techneos, talking about the presentation they just gave at the Online Research conference.
> Download a copy of the presentation (PDF 2.8mb)
> Download the Research paper (PDF 1.3mb)
