How does a marketing-driven company reach out to learn the lifestyle habits of thousands of young adults instantly? Just ask one of Canada's top marketers, Chevrolet. To accomplish this daunting task, Chevrolet and their agency, Cossette Communications Group, turned to Techneos^® Systems to provide a technology-driven field marketing solution for the "Chev and the City" marketing campaign. Techneos Systems is a recognized leader in mobile data collection solutions and survey software design. During October and November, street teams in Vancouver, Toronto, and Montreal hit the streets with Techneos software and the latest Palm^® handheld PDAs to collect insights from thousands of young adults aged 25 to 35, and to promote Chevrolet's new 2004 vehicle line up.

"The main objective of this campaign was to introduce the new Chevrolet to this core group of consumers, and to better understand how their lifestyle habits varied across the country," said Richard James, GM's Manager of Public Relations. "Techneos integrated cool-looking handheld PDAs, the Internet, and their powerful software, allowing us to effectively connect with young adults one-on-one. This strategy let us collect valuable consumer research directly from the streets, and turn around detailed marketing reports just within a matter of days," added James. "The research phase of the "Chev and the City" campaign exceeded our expectations, and we have Techneos to thank," added Kathleen Bourchier, Senior Counsel for Optimum Public Relations (Cossette's Public Relations division).

"Chevrolet is one of Canada's premier marketers and this innovative campaign exemplifies how our powerful and easy-to-use technology is being used to support large-scale marketing campaigns," added Maury Kask, Director of Marketing for Techneos. "Our software-driven technology enables companies to extend their customer relationship strategies out into the field where they can collect valuable consumer insights in a fraction of the time it normally takes," added Kask.