The Techneos SODA® mobile research application powered a Luminosity Marketing proprietary research tool, The Real-Time Lifestyle MapTM, in a recently published project called “The Boomerang Consumer Study”. The research analyzed the lifestyles, attitudes and purchasing habits of young adults called Boomerangers who have returned home to live with their parents.

Techneos’ SODA platform enabled mobile surveys, photographs and GPS-location capture to collect real-time qualitative and quantitative data. The mobile research methodology afforded a 98% response rate, much higher than the average participation rate for traditional online studies. Luminosity found that the authentic and real-time insights, moods and preferences could not have been captured using any other research approach. To download a copy of the white paper, click here.

Our SODA platform continues to enable and empower researchers to ‘think differently’ about the methodologies they are using and insights they are seeking.